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CLUSTER93
FunderFrench National Research Agency (ANR)
Funder Contribution €391,566.00
DurationFrom 01 Oct 2015
Project codeANR-15-CE27-0011
Open Access mandatePublications: NoResearch data: No
Identifiers
Description
The Paris Nord area is characterized by the largest number of companies and jobs in the audiovisual industry in France (45% of schools and 65% of the workforce of the Motion Picture sector) (Pôle Média Grand Paris [2013]). This geographical area is also characterized by high cultural diversity of the local community and the presence of creative-cultural communities (artistic communities, training, places, associations ...). Despite this geographical proximity, the interactions between these two worlds are relatively limited in Seine-Saint-Denis. However, many studies and cases in other countries suggested that such links are essential and can be mutually beneficial for all stakeholders of a creative territory. The cooperation among the local community with the audiovisual firms can increase their creativity and strengthen their capacity to differentiate their supply in a strong international competition. Symmetrically, major audiovisual players can highlight practices and actors who remain marginal. Thus, at the level of the territory, the multiplication of interactions between different actors could generate positive externalities: Increased use of local artistic production, improved quality of life, higher attractiveness and social cohesion in neighborhoods, etc. The objective of this collaborative and multidisciplinary research project (economics, management, geography, communication sciences, sociology, aesthetics) is precisely to highlight the structural and behavioral sustainable interactions among the different stakeholders. For this purpose, we aim to qualify and map the actors, infrastructure, places and establishing links (or likely to establish) within and between the different layers making up the creative area of the Paris Nord. We will conduct field experiments to analyze the conditions for the emergence of possible interactions (middleground) in order to stimulate the integration and training of audiovisual cluster. The project is supported by six research institutions: New Paris Sorbonne University 3 (IRCAV), University Vincennes-Saint-Denis Paris-8 (ISCA), University of Rennes I (CREM), University Paris-Sud (RITM), Ecole Polytechnique (CRG) and Paris-Est University (LATTS) and two business partners established in Saint-Ouen [Common Image (third place) and Fide (documentary festival)]. The research partners are specialized in the economy of cinema and audiovisual (IRCAV, isca), the urban economy and creativity (CREM in association with researchers from HEC Montreal), the digital economy (RITM, CREM), sociology and development (LATTS, IRCAV) and the management of creativity (CRG).
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The Paris Nord area is characterized by the largest number of companies and jobs in the audiovisual industry in France (45% of schools and 65% of the workforce of the Motion Picture sector) (Pôle Média Grand Paris [2013]). This geographical area is also characterized by high cultural diversity of the local community and the presence of creative-cultural communities (artistic communities, training, places, associations ...). Despite this geographical proximity, the interactions between these two worlds are relatively limited in Seine-Saint-Denis. However, many studies and cases in other countries suggested that such links are essential and can be mutually beneficial for all stakeholders of a creative territory. The cooperation among the local community with the audiovisual firms can increase their creativity and strengthen their capacity to differentiate their supply in a strong international competition. Symmetrically, major audiovisual players can highlight practices and actors who remain marginal. Thus, at the level of the territory, the multiplication of interactions between different actors could generate positive externalities: Increased use of local artistic production, improved quality of life, higher attractiveness and social cohesion in neighborhoods, etc. The objective of this collaborative and multidisciplinary research project (economics, management, geography, communication sciences, sociology, aesthetics) is precisely to highlight the structural and behavioral sustainable interactions among the different stakeholders. For this purpose, we aim to qualify and map the actors, infrastructure, places and establishing links (or likely to establish) within and between the different layers making up the creative area of the Paris Nord. We will conduct field experiments to analyze the conditions for the emergence of possible interactions (middleground) in order to stimulate the integration and training of audiovisual cluster. The project is supported by six research institutions: New Paris Sorbonne University 3 (IRCAV), University Vincennes-Saint-Denis Paris-8 (ISCA), University of Rennes I (CREM), University Paris-Sud (RITM), Ecole Polytechnique (CRG) and Paris-Est University (LATTS) and two business partners established in Saint-Ouen [Common Image (third place) and Fide (documentary festival)]. The research partners are specialized in the economy of cinema and audiovisual (IRCAV, isca), the urban economy and creativity (CREM in association with researchers from HEC Montreal), the digital economy (RITM, CREM), sociology and development (LATTS, IRCAV) and the management of creativity (CRG).
