Young Artists Empowerment

<< Background >>SOLUTION, Education In Progress and BEST are all youth organizations deeply committed to improving learning and career opportunities for young people. As such, they are constantly striving to enhance their educational provision for this target group. YAE wanted to respond to these needs by providing them with resources and skills that have enabled them to broaden their expertise in training courses in the cultural sector. It can be difficult to break into the arts sector, and this can have a negative effect on young artists, who sometimes feel frustrated and give up on the idea of making a career out of their art. YAE wanted to propose solutions to the lack of specific marketing and art promotion training courses for this target group.Thus, the partnership developed a whole set of resources free of access on the YAE online Application to train young artists on how to advertise, promote, create their marketing plan, set up networks and use social media to promote their artworks. Another need addressed by YAE was the recognition and validation of artists’ competences. “YAE Evaluation System” was developed to answer this need and to assess young artists4 SKILLS. The System was connected to ESCO and based on the ECVET system.<< Objectives >>The YAE project aimed at increasing young artists’ professional opportunity and readiness to integrate the art world by increasing their skills in promoting their artworks. The project partners developed specific resources with the goal of giving a professional framework to young artists’ activities. In particular YAE objectives were: Objective 1: Create specific marketing content for young artists to improve their professional competencies within the cultural sector, through the Nanolearning methodology.Objective 2 : Create an international network for young artists involved in YAE to offer them exhibition opportunities in their country and in the partner countries of the project.Objective 3: Providing young artists with professional opportunity to turn their artistic activity into professional opportunities. Objective 4: Increase collaboration among European countries to create and support a network of young artists. << Implementation >>YAE implemented the following activities:1) Online training courses on marketing in the arts, aimed at young artists and promoters of cultural products and services (linked to the key skills set out in the European Council's European Qualifications Framework).2) An online application specifically designed to host the YAE online courses, which can be accessed free of charge by creating an account on the platform: https://yaeapp.erasmus4artists.eu/3) The YAE Evaluation System, enabling the marketing skills acquired by young artists through the YAE application to be assessed, certified and visualised by means of quizzes, YAE certificates and a Module based entirely on the ESCO assessment system enabling learners to categorise their skills and certifications in relation to the labour market: https://yaeapp.erasmus4artists.eu/modulo-4/guruprograms/2-yaeapp/4-module-4.html4) Promotional events for young artists, enabling them to exhibit their works of art in France, Spain and Austria.5) An international network of young artists with opportunities and calls for tender to finance their artistic projects and a promotional space for artists on the YAE platform: https://yae.erasmus4artists.eu/network.html<< Results >>The concrete outputs and results of the YAE project were the following:- the improvement of the marketing skills of young artists through the creation of YAE content and its evaluation system;- a wide range of practical opportunities for young artists through their involvement in local promotional events and exhibitions and though the YAE network that put in touch artists from Austria, France and Spain and also with stakeholders from other European countries;- an internationalisation strategy implemented through the YAE network- the promotion and dissemination of the recognition and validation systems (ESCO) useful for young artists to formalise the skills they acquired in non-formal education contexts with the aim of highlighting them in the research of their professional path in the art world- the promotion of self-esteem, resilience techniques and multicultural competencies among young artists- new digital skills acquired by using YAE online modules and App.