3D-M - Data Driven Digital Marketing

This application has been prepared in line with the strategic priorities of the Digital Education Action Plan (2021-2027) by Business and Technology University and its partners in response to the Erasmus Mundus Design Measures (EMDM) program with an aim to begin procedures for launching a joint, innovative and ambitious international Master’s program in Data Driven Digital Marketing (3D-M). Six universities and one thematic association have united to encourage the academic collaboration and develop a joint program design for the top-notch marketing program which will respond to the needs of local and international markets through integrating ICT with Marketing. Worth highlighting, that most project partners and the proposed thematic are under-represented in Erasmus Mundus actions. 3D-M project will act within the second strategic priority of the Digital Education Action Plan, by supporting actions aiming at enhancing digital skills and competence development for students and job seekers including young people with fewer opportunities. The demand for graduates with qualifications in digital marketing is high both in Europe and globally. With the increase in digitalization, especially amid Covid-19, the need for digital marketers rises dramatically each year with consumer behavior changing radically. Data-driven marketing intends to fill the gap and refers to the methodology of extracting actionable insights tied to consumer behavior from large data sets in order to predict consumer behavior in relation to new products, marketing positioning and users’ likelihood of interacting with a brand.