CREative MEdia Lab

<< Background >>The crisis due to COVID-19 underlined the importance of access to digital media/tools and to be familiar with them, as well as the role and power of cultural development in society. Cultural and Creative Industries (CCI) were among the hardest affected by the pandemic crisis, Covid-19 pandemic, with jobs at risk ranging from 0.8 to 5.5% of employment across OECD regions. The pandemic particularly affected venue-based activities due to social distancing (i.e. museums, performing arts, live music, festivals, cinema, etc.). With over 1.1 million cultural enterprises in the EU-27 as of 2017, and a significant presence in Italy, the project targeted CCIs educators, and professionals, especially in rural areas, to bridge the digital divide and empower individuals within the CCIs for resilience and growth.<< Objectives >>CREative MEdia Lab aimed to create an international strategic partnership and test innovate e-learning content and methodology addressing Cultural and Creative Industries (CCIs), particularly for those in remote and rural areas. The project had three main objectives:1. To develop a comprehensive pool of skills blending knowledge and tools in new media, tailored for CCIs.2. To provide targeted training for CCI operators working with CCIs in rural and remote areas, covering 5 knowledge pillars for the improvement of digital and technological skills: -Digital Publishing; -Communication, Marketing and Content Planning; -New Media, Social Networks and New Technologies Management; -Creative skills: Branding, Visual Design, Audio-Visual; -E-Learning methods.3. To promote and encourage a bottom-up cultural development strategy for competence circulation and for interactive training activities in the European context, by providing free e-learning tools that contribute to promote sustainable and continuous CCIs innovation processes. << Implementation >>During the implementation of the project all 6 partners actively participated.The project activities have been implemented according to the application:Development of IO1 Creative Academy Training Programme fully completed (A1 Master Design Team' Selection; A2 Training Team' Selection; A3 Master Training Programme and Calendar).Development of IO2 CREMEL Online Training Platform fully completed (A1 E-learning Platform Design; A2 Calls for Master Participants' Selection; A3 E-learning Web Masters Implementation).Development of IO3 Case Studies Handbook / Trainers Guide fully completed (A1 Handbook Design; A2 Countries Innovation Research; A3 Final Document Publication).Transnational project meetings (TPM):TPM 1 Kick-Off Meeting in Latvia – meeting took place online due to COVID-19 pandemia 25.-26.01.2022. with 13 participants.TPM 3 Project Meeting in Poland – meeting took place in Kielce, Poland 01.12.2022. with 13 participants.TPM 5 Final Project Meeting in Italy - meeting took place in Bari, Italy 5.-6.12.2023. with 12 participants.To save budget and time, whenever possible, partners’ meetings were coupled with other activities of the project. In addition, two additional one-day project meetings took place in conjunction with other project activities, namely: - the training-for-trainers on 15.07.2022. TPM2 in Lecce, Italy with 14 participants and a transnational workshop with CCIs professionals 18.07.2023. TPM4 in Rijeka, Croatia with 8 staff members.In addition, at least 10 online project partners meetings were organized.Learning, Teaching, Training Activities: C1 Training for Trainers (T4T) in Italy – implemented on 11-15 July 2022 in Lecce Italy, with 14 participants and C2 Training for Master / Courses Participants (TCP) in Croatia – implemented 17.-21. July 2023. with 27-29 participants.6 Multiplier events implemented in 4 partner countries.<< Results >>The CREMEL project has produced significant outcomes aimed at enhancing the capabilities and reach of Cultural and Creative Industries (CCIs), particularly focusing on individuals and organizations in remote and rural areas. Results are three main deliverables:1. Creative Academy Training Programme and teachers implementing the programme can be seen https://www.cremel.eu/ under each partner profile scrolling down. This comprehensive, free learning program is designed for CCI students, professionals, and the wider public. It focuses on the use of new media, digital communication, and publishing within the cultural and creativity sectors. Tailored to meet the specific needs of its users and adaptable to country-specific features, this program seeks to expand participants' knowledge and skills in applying digital tools for culture and creativity promotion and consumption.2. CREMEL Online Training Platform: An innovative, open-source online platform that aggregates multi-language content for users in project countries and beyond. This interactive tool serves various educational purposes, offering an easily maintainable, transferable, and extensible resource. It aimed to be user-friendly, attractive. See: https://www.cremel.eu/3. Creative Academy Trainers Guide: A toolkit for trainers and professionals in the cultural and creative sector, incorporating insights from the Creative Academy Training Programme and the Online Training Platform. It includes case studies and examples of projects initiated by CCI professionals as a result of CREMEL training, offering a rich resource for future training endeavours.The Guide is a digital document in 5 languages - English , Croatian , Italian , Latvian , Polish and available on CREMEL platform under section Resources under Project guides:https://www.cremel.eu/project-guides/ and under section Partner under each project partner profile.Outcomes include strengthened networks of CCI professionals, enhanced creative capital, increased awareness of new media's impact on European cultural growth, and improved economic and social sustainability of CCI projects; The project also increased number of trained CCI operators, enhancing the value of cultural and creative enterprises and initiatives, and expanding the availability of training tools on new media and technologies.