EcoAdvert: Innovative Approaches to Digital Sustainable Marketing by Promoting Environment-Friendly Practices

<< Objectives >>The EcoAdvert has the aims to check and later on increase the general knowledge regarding the impact of marketing on the environment, to outline the importance of the transition from marketing to sustainable marketing, by providing the necessary materials and last but not least to train VET trainers on the topic for them to implement it in their work. EcoAdvert aims to increase the knowledge of business owners/Start-ups/Marketing students on SM and also identify their needs.<< Implementation >>A1: Project ManagementA2: Sustainable Marketing Manual - Business owners/Start-ups/Marketing studentsA3: ToolKit for Sustainable marketing educationA4: Learning, Teaching, and Training Activities on sustainability for VET trainersA5: Dissemination Activities & Exploitation<< Results >>-improved competencies of marketing students, staff of marketing agencies, microbusinesses, start-ups, and self-entrepreneurs related to sustainable marketing -Boosted VET capacity for educating and training their target groups on how to identify, prioritize, and eventually implement sustainable marketing practices and services-strengthening the green skills of the target group -Providing new innovative benchmarking models