Adults Upskilling in Digital Marketing

<< Background >>The Covid-19 pandemic has hastened digitization across sectors, increasing the demand for digital skills even in non-ICT fields. However, many adult learners and NGO workers, particularly the elderly, are hesitant about digital transformation, viewing it as a domain for the younger generation. To address this, it's crucial to bolster their digital competencies and elucidate the fundamentals and benefits of digitization in understandable terms. This applies not only to Lithuania but also to partner countries. The pandemic-induced economic downturn highlighted the importance of upskilling to navigate evolving job markets. Without adequate digital skills, individuals face challenges in securing sustainable employment. Therefore, enhancing the digital prowess of adult learners and NGO workers is imperative for their employability and resilience in the job market, both locally and across the EU.<< Objectives >>The aim of the project was to support adult learners and NGO’s workers to improve their digital marketing capability and skills and better understand ways in which they can be supported in transforming themselves to be more competitive in the labour market.Project objective:- To develop educational materials for adult learners and NGO’s workers in digital marketing.<< Implementation >>These project objectives have been met by carrying out the following activities:1.Development of the O1. Microlearning courses2.Development of the O2. A Digital Toolbox of Best Practice Examples (Videos and Online Handbook)3.Development of the O3. A Learning portal4.Organizing piloting of O1. Microlearning courses and O2. A Digital Toolbox of Best Practice Examples (Videos and Online Handbook)5.Organizing evaluation of the project and its products6.Organizing dissemination activities including multiplier events<< Results >>During the project three intellectual outputs-results were developed and piloted:1.Microlearning courses: 3 Micro-courses. They were developed in EN, LT, SI, CZ, and NL languages.Each of the microlearning courses have 5 topics, where each topic include from 10 to 20 learning units / lessons /microlearning “nuggets”.2.A Digital Toolbox of Best Practice Examples (Videos and Online Handbook), which consist of: 1) Video testimonials of partner organizations and other NGOs. 76 videos (each of them between 2-54 minutes) in EN, LT, SI, CZ, and NL languages / subtitles. 2) Online Handbook of Best Practice Examples, with practical tutorials of the best digital tools, services, and frameworks in EN, LT, SI, CZ, and NL languages. 70 pages.3.A Learning portal - a web-based software system that enables to access online microlearning courses and Digital Toolbox of Best Practice Examples in EN, LT, SI, CZ, and NL languages.