AI-Driven Sustainable Marketing: Transforming Higher Education for a Greener Digital Future

<< Objectives >>AISMark integrates AI-driven sustainable marketing into higher education, equipping students with digital and green skills. The project trains faculty members, fosters university-business collaboration, and establishes an AI-powered Learning Hub for ethical, sustainable marketing. Additionally, the project introduces micro-credentials in AI-driven marketing, allowing students and professionals to gain official recognition of their acquired competencies.<< Implementation >>AISMark will conduct needs assessments, curriculum development, faculty training, and student internships. It will establish the AI & Green Marketing Learning Hub, enabling hands-on learning with AI-powered sustainability marketing tools. The project will also promote university-business collaboration through research partnerships, hackathons, and knowledge-sharing events.<< Results >>AISMark will deliver new AI-powered sustainable marketing courses, train 30+ educators, and engage 150+ students in real-world AI-driven sustainability projects. The AI & Green Marketing Learning Hub will provide open-access AI tools for HEIs and businesses.The project will establish a structured system for micro-credentials, enabling students and professionals to receive verified certification of their acquired skills, aligned with the European Qualifications Framework (EQF) and the ECTS.