SCROLL: Digital Media and Marketing for NEET

<< Background >>Efforts have been made all around Europe in all levels from EU to governmental to NGO initiatives to tackle the challenge and to lower the numbers (percentage) of NEET young people in Europe. The problem seems to be persistent. According to Eurostat data released in 2018 17.2 % of the 20-34 olds in the EU in 2017 were neither in employment nor in education and training ('NEETs'). With that percentage reaching up to 25 -30 % in Greece, Italy, Spain and countries of the Western Balkans.<< Objectives >>1. Developing knowledge/ skills needed on labor market of at least 264 NEET situation from Albania, FYROM, Montenegro and Greece through training’s in NFL, Digital media and Online marketing+ disseminate the knowledge and skills to 3000 more young people via the MOOC and publication of the curricula. 2. Increasing the capacities of 4 partner organizations through empowerment of partner’s staff competences and increased capacity for cooperation with different stakeholders<< Implementation >>Training 24 peer educators in Digital media and markerting in a modular education programme consisting of 3 Training courses and to multiply the knowledge to more NEET young people through local workshops but mainly the development of publication and a MOOC which contain self paced and hands-on educational material for NEET to develop new skills in Digital media and marketing.<< Results >>-Increased capacities of NEET youth;-Create holistic hands-on and fast track curricula that can prepare young people to get at least entry level jobs in digital marketing agencies or work individually or as teams as freelancers. -Developed a network of NEET peer educators on the topic that can support other NEET online and offline in their countries;-Increase employability of at least 240 unemployed YP;-Created one MOOC by NEET young people.