Social Media Flex

<< Objectives >>The aim of the project is to INCREASE DIGITAL SKILLS IN THE FORM OF SOCIAL MEDIA OF THE HORECA INDUSTRY AND ITS STAFF AS KEY ADAPTATION SKILLS IN THE CONTEMPORARY MARKET. The project aims to provide participants with the tools and knowledge necessary to effectively use digital tools. After completing the project, participants should be able to operate social media, create and manage online content and use online promotion tools.<< Implementation >>The project aims to provide participants with the tools and knowledge necessary to effectively use digital tools. After completing the project, participants should be able to operate social media, create and manage online content and use online promotion tools. Content marketing is a key element in building relationships with customers. It is important to teach participants how to create valuable content that will attract customers' attention and encourage them to choose a given premises.<< Results >>40-episode online course on building competences in social media for the HORECA industry80 ready-made graphics (cards, elements, compositions)100 posts with promotional content1 package of guidelines, tips and tricks for HORECA on how to use social media in the form of an e-book10 social media checklists1 post planner for the HORECA industrySOCIAL MEDIA STRATEGY FOR HORECA - technical tips (with real examples)