What's Your Brand?

<< Objectives >>1. Increase the capacity of partner organizations and its staff in reaching and engaging their target groups in an effective and sustainable way;2. Create innovative digital branding tools for NGOs;3. Boost the visibility of youth organizations through strategic online branding;4. Develop essential skills of young people with fewer opportunities by having them lead the brand-making process of each NGO.<< Implementation >>A1. Project ManagementA2. Kick-off Meeting in the NetherlandsA3. NGO branding and SMM training (3 Online Preparation Workshops and 1 Staff Training in Greece, 2 Local Actions)A4. Course & Template Creation (Template Development, Course Content Development, Shooting Educational Videos, Production & Editing)A5. Online Activities (Expert Talk, Online Mentoring Program, Online Masterclass)A6. Closing Meeting in Portugal<< Results >>Improved competences of youth workers in the topics of digital communication and youth engagementImproved essential skills of young people with fewer opportunities from partners’ countriesDevelopment of a strategic SMM plan and Brand Book for each partner;Development of educational resources for NGOs such as SMM & Brand Book templatesFree digital course on SMM & NGO branding1 Expert Talk3-months mentoring program1 Masterclass on Social Media Marketing and NGO branding