Skills for promotion, valorisation, exploitation, mediation and interpretation of European Cultural Heritage

<< Background >>After 2018 European year of Cultural Heritage, professionals and institutions, public and private, working to preserve, promote, valorise Cultural Heritage around Europe increased their awareness of the importance of their role for the future of the common European house. This awareness made also more visible the need for a process of upskilling and reskilling most of the sector workforce, particularly its management especially on those skills that were felt essential for the sector challenges.<< Objectives >>EU Heritage worked to - promote innovation in Cultural Heritage by providing professionals working in the sector with competences allowing them to structure more competitive, sustainable, audience centered, digitally ready initiatives;- raise awareness of the importance of entrepreneurial, digital and other transversal and soft skills among the skills needed by sector’s operators;- build a strong alliance in the sector;- promote cross-fertilization between cultural heritage and other sectors<< Implementation >>In order to fully achieve these objectives the project has:- researched the impact of cultural heritage on the economy of the countries in the partnership;- listed and engaged the most relevant organizations and professionals working on the sector;- designed and developed a competence framework - designed and developed an innovative training program - designed the online environment of the project to be the space of the educational offer with a MOOC and a space for the sector professionals<< Results >>The main results of the project have been:- an in depth research on existing training offer and perceived training needs in the sector- the development of a training program focused on entrepreneurial, digital, transversal skills for the professionals and future professionals of the sector delivered through a MOOC and supported by a social networking platform- two level testing of the training, one online with over 1000 learners in the MOOC and national pilots in each partner country