Step Into Branding

<< Objectives >>-To support educators and NGO representatives develop competences in branding and marketing strategies to improvetheir positioning-Raise awareness on the role of branding for nonprofits and educators by involving experts in the field-Empower organisations in each partner country that need further support through a mentoring program-Develop supportive and freely accessible to a wide network of educators and organisations educational resources onbranding and content marketing step by step<< Implementation >>Project Management & Coordination ActivitiesTraining program on branding for AEOs & educational organisations “Step into Branding” (21 participants)Guidelines for AEOs & practical Handbook for AEOs in 4 languages to support creation and implementation of their strategyPodcasts about branding for local educators/ staff and AEOs (12 in total) & articles in English to summarise the podcastsConsultation and mentoring of AEOs program3 multiplier events in partner countries (60 participants)<< Results >>Expected results:21 trained educators /staff in personal branding, content marketing and digital tools.Educational resources to support a wide network of educators and AEOs:-podcasts-guidelines-handbookAll resources will be an open source available for all the interested parties.9 local AEOs who will benefit from consultation and mentoring of AEOs program.Sharing developed outputs and project results with interested partners, international organisations and institutions.