Upskilling performers in the digital data exchange standards of the streaming platforms

<< Background >>The project aim was to address the digital skills shortage within the cultural sector and improve digital access. It was done by creating a Competence center that holds and further develops knowledge database of guidance and tutor resources for open and free access. The project also develops methodologies and guidelines for introduction of the digital values chain standards into the performers’ skillsets. The project is developed in a partnership of three organisations from the E+ Programme countries – Bulgaria, Turkey and France. All organisations have little or no experience in Erasmus but are very experienced in the field of culture and education. The project coordinator is the Culture Hub Bulgaria Foundation. The foundation has reached to a level where the experts working for the OERs has found that the big streaming platforms are putting a high barrier before the young artists. These barriers consist of technological and standardized requirements, which should be further examined and delivered in a comprehensive way. The need to overcome those challenges through further research, analysis and development of knowledge database and resources, is of utmost importance to have a full skillset of educational resources.<< Objectives >>The project aimed to help performers leverage the opportunities of the digital supply chain, monetize their online content, and protect their intellectual property. It was done by creating a Competence center that holds and further develops a knowledge database of guidance and tutor resources for open and free access. The project also develops methodologies and guidelines for the introduction of digital values chain standards into the performers' skillsets.<< Implementation >>1. The team conducted a detailed research of existing opportunities and requirements for automatic exchange of digital content. This research included an analysis of the European Directive 2019/790 on copyright and related rights in the Digital Single Market.2. Based on the research findings, we have developed a report that included an analytical part and recommendations for delivering guidelines and educational resources for the needs of young and freelance artists, as well as cultural operators. 3. The project team developed and published guidelines for the needs of the project's target groups. The guidelines focused on how the standards of the digital value chain are implemented in practice and how freelance artists, young performers, and performing artists with fewer opportunities could apply them to their work.4. Setting up a virtual forward-looking Competence center for digital transformation. The center's vision, priorities, main activities, means of implementation, opportunities for future development, and networking were outlined in an Operational Plan and Statutes. The virtual space also included a Digital Knowledge Vault, which provided knowledge articles targeting key development areas.5. Holding a training event.<< Results >>- The project team conducted a thorough examination of the current technological and legal requirements for performing artists, encompassing both desk research on prevailing standards for automatic exchange of digital content and an analysis of European legislation applicable to the field.- A comprehensive report was produced outlining the accessibility of automatic digital exchange standards requirements and approaches to applying the existing European legislative framework. Additionally, a synthesis and recommendations for the educational framework for the project's target groups were provided.- Partnership meetings were held and served to plan the implementation of the project tasks, organize the signing of partnership arrangements, and plan tasks to each partner for the subsequent months.- A forward-looking Competence center for digital transformation was established, complete with Rules of Operation detailing the center's vision, priorities, main activities, means for implementing activities, and opportunities for future networking.- A training event was held at the project's conclusion, with representatives from the project's target groups participating.- Dissemination activities held.