Europe City-Teller: Cultural mediation & storytelling for tourism between theatre, multimedia and narration

"CONTEXTThe ""Europe City Teller - cultural mediation and storytelling for tourism, between theater, multimedia and storytelling"" project (acronym ""EU-ACT"") operated within the renewed context, which sees policies in the European cultural tourism sector, adapt to the new trends of tourists in search of authentic cultural experiences, with the aim of developing a quality offer, promoting local habits and customs, paying attention to sustainability, protecting and enhancing the local heritage, landscapes and culture. The EU-ACT project is part of the transnational strategy on cultural tourism promoted by the European Commission, which aims to implement a series of activities to promote transnational tourism skills and products in relation to specific issues with significant growth potential and respond to concerns social, territorial cohesion and protection / enhancement of natural and cultural heritage. AIMSSpecifically, EU-ACT has set itself the main objective of transferring new knowledge and skills in the field of cultural mediation and theatrical and digital storytelling to operators, educators and mediators, with the aim of co-creating new tourism products. marketable cultural heritage.EU-ACT accompanied the creation of these products, through international experiences, promoted by a strategic partnership, made up of organizations expert in the fields of theater, design and digital programming, of storytelling methodologies applied to cultural heritage, coming from Italy, Poland, Hungary, Germany and the UK.The partnership developed and shared the good practices developed by the individual organizations, to create a collective working methodology.The project had a total duration of 33 months (having had an extension of 6 months granted by INDIRE NA due to the covid-19 pandemic), and has developed:- training activity- various project meetings (some in presence, one in mixed mode and one exclusively online due to the pandemic),preparatory to the creation of three intellectual products, subsequently presented in the context of multiplier events that each partner organized in their own country (in presence and / or online) and which were aimed at a wide audience, far exceeding the numbers foreseen in the project and almost doubling them altogether. DEVELOPED PRODUCTS The project produced the following 3 intellectual products: 1. Live interpretation: path of theatrical visits, with ""guides"", who in historical clothes, tell the main points of historical-artistic interest of the European cities involved 2. An online platform with an in-depth analysis of the contents produced by the project (to encourage the experience both before and after the events) 3. An augmented reality APP, for mobile devices, connected to a paper / game guide, to: - enjoy the contents created in real time - lead the public to discover the imagined route with video animations and audiotours. IMPACTThe project activities have generated a great impact in terms of acquiring new skills and interest from the public and the media, as well as knowledge and experience in the field of cultural heritage enhancement and promotion. RESULTS The project succeeded in: 1. implementing new training methodologies 2. increasing knowledge of the European cultural heritage 3. giving access to the European cultural heritage through the web 4. increasing accessibility to the European cultural heritage through digital technologies 5. transferring educational methodologies"