English
"<< Background >>This project was born during the second year of the pandemic that impacted the artistic world, that of performances and live concerts, in a violent and dramatic way. The immediate consequence was the forced stop of the entire sector in question. Artists, musicians, dancers, actors, performers in general: all waiting for something that has not arrived. Only now, in 2023, a significant recovery is beginning to be detected, but only in the first month of lock-down have about 3000 musical events been canceled, postponed or otherwise suspended, with a loss of about 40 million euros; without counting the approximately 100 million euros that were missing from all related industries (Assomusica).Therefore, we wanted to create a European platform for musicians, professionals, emerging or little known in order to convey to them how to learn, exploit and disseminate, to the maximum, the possibilities, strategies and methods that technological means and the weboffer, to reach an old and new audience, on new markets, not in presence, such as digital ones, also through the construction and promotion of NFT, a very recent univocal and unequivocal digital certification system, based on blockchain technology.<< Objectives >>We wanted to create a European platform aimed at all non-established, emerging or unknown musicians, to offer a series of consultations and training activities based above all on the possibility of promoting and promoting their work on channels and markets other than the classic ones of live performances, such as concerts, for example, opening their promotion to the web through social channels and digital platforms.In addition, we wanted to propose a training program to allow them to invest and make them invest in their works through NFTs, a technology based on ""blockchain"".Our training offers have had the purpose of providing a technical preparation and education to the digital universe, most of the time lacking in artists and musicians, always much more focused on the search for inspiration and in being kidnapped by the exquisitely artistic-creative aspects of their activity.The platform, in this sense, had the objective of being a place of comparison and cultural sharing, as well as a tool for training, promotion and dissemination of digital innovation.<< Implementation >>In our project we have implemented the following six activities:- #1 Creation of a web platform for the involvement of non-established European musicians.- #2 The implementation of No. 3 TPM for monitoring, management and implementation of project activities.- #3 The realization of an online training course on the construction of NFT present and always available on the platform in the structure of n. 8 videos (in English with availability of subtitles in Italian and Spanish) with final verification questionnaire.- #4 The realization of an online training course on the management and marketing of NFTs present and always available on the platform in the structure of n. 6 videos (in English with availability of subtitles in Italian and Spanish) with final verification questionnaire.- #5 The realization of an online training course on the production and promotion of audiovisuals on social channels present and always available on the platform in the structure of n. 9 videos (in English with availability of subtitles in Italian and Spanish).- #6 Dissemination plan at European level for all phases of the project.<< Results >>- The creation of a web platform, HOME MADE, for the involvement of non-established European musicians in Italian and English.- The realization of n. 8 videos (in English with availability of subtitles in Italian and Spanish) with final verification questionnaire in the form of an online course on the construction of NFT present and always available on the HM platform.- The realization of n. 6 videos (in English with availability of subtitles in Italian and Spanish) with final verification questionnaire in the form of an online course on the management and marketing of NFTs present and always available on the HM platform.- The realization of n. 9 videos (in English with availability of subtitles in Italian and Spanish) in the form of an online course on the production and promotion of audiovisuals on social channels present and always available on the HM platform.- The involvement at the beginning of the project of almost 1000 participants on the European territory.- The involvement, at the end of the project, of almost 5000 registered users on the HM platform.- More than 40% of the participants acquired skills that they did not have at the beginning of the project.- Memorandum of understanding.- Platform usage data."
