UPGRADE&CONNECT

<< Background >>We wanted to create this project following the advent of Covid-19, a period in which the cultural and creative sector was put to the test. Many creatives who have worked in thecultural sector have lost their jobs and many others have no longer been able to access it. In terms of skills, the pandemic hasamplified current labor market trends by accelerating both the needs and opportunities for change. Therefore it was necessary to increase the skills of adults who are still in the cultural and creative sector today to give them training and competence in entrepreneurship and digitalisation.<< Objectives >>The main activities developed in the field of Art and Culture (CCI) and included: . entrepreneurial development.knowledge of personal branding. implementation of digital and innovative solutions. inclusion of people with fewopportunity for an entrepreneurial vision. Networking of people working in the cultural and creative industries. promotion of European opportunities by strengthening the sense of belonging to the European Community.<< Implementation >>.increase in technical skills for creatives and NGOs who, following covid-19, have decided to continue working in the field of ICC.increase in the transversal skills of the staff/teachers of the project partners .creation of a European online community active in the field of art and culture for sharing innovative solutions and connections for development of new businesses .creation of a Manual on personal branding for NGOs and Creatives and entrepreneurship .raising awareness of European NGOs on the importance of digitalisation<< Results >>Intellectual Outputs of the project:1. E-Learning Platform with Lessons2. Facebook Page with Lessons, Tips&Tricks posts, Videos on Personal Branding3. Manual on Personal Branding from scratch for Creatives and NGOs