Promotion in Motion

"<< Background >>We applied for the ""Promotion in Motion"" project to address the growing need for digital transformation in vocational education. Our schools recognized a gap between traditional teaching methods and the digital skills required by today’s labor market. Additionally, we wanted to foster stronger links between education and local businesses to make learning more practical and relevant. The project also aimed to promote gender balance in ICT by encouraging female students to engage with digital tools and technologies. Another key focus was to include students with low academic performance or from economically disadvantaged backgrounds, giving them equal opportunities to gain valuable skills.<< Objectives >>The ""PIM"" project aimed to achieve several concrete objectives. First, we developed and implemented CLIL (Content and Language Integrated Learning) didactic units using digital tools, such as Prezi, Canva, and Tinkercad, to enhance teaching and learning in marketing and ICT. These units were integrated into our curricula and used in workshops with international student groups.We also created comprehensive promotional campaigns for local companies, including digital marketing presentations, social media content, and 3D-printed promotional materials. Additionally, we designed virtual tours for businesses using the Kuula platform. Another key objective was to promote inclusivity, with a focus on engaging female students and those from disadvantaged backgrounds in ICT and digital skills development. The main objectives were to enhance digital skills among students and teachers, integrate these skills into the curriculum, and strengthen cooperation between schools and local businesses.Another key goal was to promote inclusion by engaging female students and those from disadvantaged backgrounds in ICT activities. The project sought to modernize vocational education, making it more relevant to the demands of the digital age.<< Implementation >>In the ""Promotion in Motion"" project, we implemented several key activities:Marketing for All - Innovative Methodologies: We developed CLIL didactic units focused on modern marketing techniques, including Prezi and Canva, to teach students online marketing and promotion. Workshops were held to apply these methodologies in practical settings.3D Printing for Promotion: Students created 3D-printed promotional materials for local businesses. This included designing and printing objects tailored to the needs of the companies, providing hands-on experience with 3D design and digital promotion.Webpages Creation and Virtual Tours: We developed webpages and virtual tours for local companies using platforms like Kuula, helping businesses showcase their work online. Students worked collaboratively to create these digital assets.The students then created whole promotional campaigns for the local companies.Dissemination: Project outcomes were shared through webpage, eTwinning, local media and online platforms, ensuring that results and best practices reached a wide audience, both locally and internationally.<< Results >>The ""Promotion in Motion"" project produced several concrete outputs:CLIL Didactic Units: We created and integrated digital learning units focused on marketing, 3D printing, and online promotion using Prezi, Canva, Wordpress, Webnode and Tinkercad into the curricula of partner schools.Promotional Campaigns for local businesses: Students developed comprehensive campaigns, including presentations, postcards. posters, social media content and 3D-printed materials, directly benefiting local companies.Webpages and Virtual Tours: Students built webpages and virtual tours for businesses using the Kuula platform, improving their digital presence.Students also created virtual tours for the schools, which they will use for their own romoting.Dissemination: Project results, including didactic units and promotional content, were shared through eTwinning, local media, and the Erasmus+ platform, ensuring long-term access and use by other educational institutions and stakeholders across Europe. This contributed to a wider adoption of digital tools in vocational education, and fostered continued collaboration between schools and businesses."