Strategic Mindsets And Redesigned Technological Environments Regenerate SMEs

<< Objectives >>SMARTER SMEs aims to trigger technological transformation by SMEs that are lagging behind in the digitization process. So, the project aims to: i) Increase entrepreneurs' awareness of the value and strategic impact such a transition will have on their SMEs; ii) Upgrade the skills of SME association practitioners needed to mentor entrepreneurs; iii) Provide a digital transformation strategy for SMEs.<< Implementation >>The activities planned for the project results will consist of a preliminary investigation designed to understand the starting context; after the analysis, the actual design of the result (MOOC, Tube Story, Kit) follows; the results will require implementation through a pilot test of the MOOC and then, simultaneously, of the Tube Story and Kit. Finally, there will be an evaluation and effectiveness phase that will examine the success and sustainability of the project.<< Results >>MOOC for upgrading the skills of SME Association workers as digital tutors of entrepreneurs (microcredential). Tube Story is a collection of videos that will outline a pathway for raising awareness and training on SME digitization. Mentoring Kit consisting of a program, guidelines, a collection of digital transformation strategies, a Digital Advisor for self-assessment (Fast Scan) and strategy identification (Fast Strat).