BET - Alliance for Skills, Sustainability, and Innovation in Emerging Tourism Types

BET aspires to accelerate the transformation of the tourism sector by equipping the tourism professionals, entrepreneurs, students, and VET and HE educators with the applied knowledge and tools to accelerate the adoption of emerging tourism forms that integrate sustainability, digitalisation, and regenerative business practices, ensuring a more resilient, net-positive, innovative, and competitive tourism ecosystem in Europe and beyond. 6 higher and vocational education and training centres, 1 research and innovation institution and 7 labour market actors from 7 European countries will join forces to support nano, micro, small and medium-sized tourism enterprises in transitioning from traditional tourism models to the following sustainability- and tech-driven emerging ones: Scientific Tourism, Roots Tourism, Offbeat Alternative Destinations and Cool Location Tourism, Metaverse Tourism and Digital Nomadism.To support this transformation, BET will create a Future Digital Tourism Learning Ecosystem, built on the BET Future Tourism Education Blueprint, including an e-Learning platform hosting two learning programmes, a game app, the BET Virtual Destinations Interactive Training Experience and the BET EmergingTour AI Chat Bot. Additionally, BET will contribute to workforce innovation by creating 3 new ESCO occupation profiles and updating 3 existing ones, to align with the evolving needs of the tourism sector. A total of 360 tourism professionals, entrepreneurs, students, and scientists will enhance their skills through synchronous and self-paced pilot trainings and work-based learning activities, while 60 VET and HE trainers and L&D managers will be upskilled through blended learning seminars, fostering knowledge and skills uptake to drive positive change in the sector. They will be supported during and after project completion by 6 Future Skills & Business Incubators, ensuring the project’s long-lasting impact along with its Policy Recommendations.