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Green Mystery Guest
FunderEuropean Commission
Funder Contribution €60,000.00
Funded underERASMUS+ | Partnerships for cooperation and exchanges of practices | Small-scale partnerships in vocational education and training
Project code2022-1-IT01-KA210-VET-000081020
Open Access mandatePublications: NoResearch data: No
Identifiers
Description
<< Background >>The Green Mystery Guest project aims to introduce environmental sustainability indicators into the assessments offered by mystery guests in hospitality facilities. This need is part of a dynamic of modernization of VET centers and alignment with the European priorities of fighting climate change and the objectives of the European Green Deal. Historically, assessments carried out by mystery guests have mainly dealt with classic factors of customer satisfaction and did not evaluate elements of communication, motivation and sustainability. However, recent regulatory innovations in the field of promoting environmental sustainability such as the Green Claims Reform have led to greater attention to sustainability communication and the need to standardize these practices at European level, as some of them are still fragmented and not fully regulated. Green Mystery Guests aim to identify these factors through mystery guests assessments in order to identify real hotel practices for environmental sustainability from facade operations.<< Objectives >>The project objectives are:1. to increase the skills of mystery guests by integrating sustainability measurements in the tourism sector in their assessments2. to promote greater awareness of the role of sustainability in building corporate social reputation and customer satisfaction in order to promote the green transition in the tourism sectorThe project objectives are aligned with the priorities indicated and aimed at encouraging good practices for the sustainability of accommodation facilities and the development of digital tools for training hotel staff. Through the production of the project results we have promoted guidelines for the sustainability of accommodation facilities, and strengthened the capacity of VET centers to promote the green transition. The Green Mystery Guests will have used a flexible learning modality based on distance learning, accessible to everyone at any time via the official website of the project through the Online Course, to complement the course, we have created a dedicated micro-credential proposal.<< Implementation >>The Green Mystery Guest project was divided into 7 main activities1. The first meeting in Foggia which also included an internal workshop for participants and a dissemination event with over 200 participants2. The Checklist for Green Mystery guest and its evaluation on 100 participants in the three participating countries3. The second meeting in Cordoba with the implementation of an internal workshop4. The registration, implementation and piloting of an online course for green mystery guest in 3 modules, the creation of a proposal for dedicated micro-credentials5. The third meeting in Bucharest with the implementation of an internal workshop6. Production of recommendations for companies and policy makers7. Implementation of an international event in Altamura which included about 300 participantsAll project results are made available in English, Italian, Spanish and Romanian. The dissemination of project results took place through a website, an Instagram page and a dedicated Facebook page<< Results >>1. Sustainability Indicators Checklist for accommodation facilities. A tool that aims to identify the elements to be considered for an assessment of the sustainability elements of accommodation facilities in order to propose an integration of sustainability elements in the quality assessments formulated by mystery guests, but also as an agile internal tool for accommodation facilities and for training centers operating in the tourism sector.2. An Online Course of 3 modules for the training of mystery guests and in general managers and the workforce operating in the tourism sector to carry out internal screenings based on variables related to the sustainability of accommodation facilities and adherence to the checklist of sustainability indicators. The course will be based on a model of skills based on micro-credentials3. Recommendations for Policy makers in the tourism sector, ecological transition and education. A strategic document that encourages decision makers and local authorities and political decision makers at regional, national and European level to promote the green transition in the tourism sector and for the bodies involved in the assessment of accommodation facilities.
Partners (3)
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<< Background >>The Green Mystery Guest project aims to introduce environmental sustainability indicators into the assessments offered by mystery guests in hospitality facilities. This need is part of a dynamic of modernization of VET centers and alignment with the European priorities of fighting climate change and the objectives of the European Green Deal. Historically, assessments carried out by mystery guests have mainly dealt with classic factors of customer satisfaction and did not evaluate elements of communication, motivation and sustainability. However, recent regulatory innovations in the field of promoting environmental sustainability such as the Green Claims Reform have led to greater attention to sustainability communication and the need to standardize these practices at European level, as some of them are still fragmented and not fully regulated. Green Mystery Guests aim to identify these factors through mystery guests assessments in order to identify real hotel practices for environmental sustainability from facade operations.<< Objectives >>The project objectives are:1. to increase the skills of mystery guests by integrating sustainability measurements in the tourism sector in their assessments2. to promote greater awareness of the role of sustainability in building corporate social reputation and customer satisfaction in order to promote the green transition in the tourism sectorThe project objectives are aligned with the priorities indicated and aimed at encouraging good practices for the sustainability of accommodation facilities and the development of digital tools for training hotel staff. Through the production of the project results we have promoted guidelines for the sustainability of accommodation facilities, and strengthened the capacity of VET centers to promote the green transition. The Green Mystery Guests will have used a flexible learning modality based on distance learning, accessible to everyone at any time via the official website of the project through the Online Course, to complement the course, we have created a dedicated micro-credential proposal.<< Implementation >>The Green Mystery Guest project was divided into 7 main activities1. The first meeting in Foggia which also included an internal workshop for participants and a dissemination event with over 200 participants2. The Checklist for Green Mystery guest and its evaluation on 100 participants in the three participating countries3. The second meeting in Cordoba with the implementation of an internal workshop4. The registration, implementation and piloting of an online course for green mystery guest in 3 modules, the creation of a proposal for dedicated micro-credentials5. The third meeting in Bucharest with the implementation of an internal workshop6. Production of recommendations for companies and policy makers7. Implementation of an international event in Altamura which included about 300 participantsAll project results are made available in English, Italian, Spanish and Romanian. The dissemination of project results took place through a website, an Instagram page and a dedicated Facebook page<< Results >>1. Sustainability Indicators Checklist for accommodation facilities. A tool that aims to identify the elements to be considered for an assessment of the sustainability elements of accommodation facilities in order to propose an integration of sustainability elements in the quality assessments formulated by mystery guests, but also as an agile internal tool for accommodation facilities and for training centers operating in the tourism sector.2. An Online Course of 3 modules for the training of mystery guests and in general managers and the workforce operating in the tourism sector to carry out internal screenings based on variables related to the sustainability of accommodation facilities and adherence to the checklist of sustainability indicators. The course will be based on a model of skills based on micro-credentials3. Recommendations for Policy makers in the tourism sector, ecological transition and education. A strategic document that encourages decision makers and local authorities and political decision makers at regional, national and European level to promote the green transition in the tourism sector and for the bodies involved in the assessment of accommodation facilities.
