BEECOM

<< Background >>The stakes of the ecological crisis are more and more important and every aspects of our society are involved. The last GIEC report is unequivocal about human responsibility for the growing deterioration of our planet's state. Those statements are here to make us aware of the urgency that is currently lying before our eyes. We must question ourselves about our values and about our practices in the light of the ecological stakes’.Communication’s activities have a huge socio-environmental impact that we cannot deny, they contribute to the continuation of a society model at the origin of these crises. Responsible communication is a communication that involves the ecological stakes in order to sensibilize and fit to the people, the goal is to reduce its own environmental impact. So, there’s a real issue about the appropriation of these methods and what it takes to build them. That is the reason why the BeeCom project has developed a valuable offer of tools and formations, all of them freely accessible in different languages ; the aim is : offering solutions, tools and real methods in order to reduce the socio-environmental’s impacts of all the activities linked to the communication industry at an European or global scale.<< Objectives >>In order to meet the growing needs of data formalization and the availability of a number of tools related to the responsible communication, the BeeCom project has made the wish to create an eco-made e-learning platform accessible everywhere in the world where you can fin high quality tools and content in order to practice a more responsible communication.The BeeCom project wanted to be impactful in the communication industry by introducing in an unique and never seen before the triple opportunity of : Bringing answers, tools and methods in order to reduce the socio-environmental’s impacts of all the activities linked to the communication industry at an European or global scale.Providing a massive formation to the eco-responsible practices and to the professionals, teachers, students and volunteers from the communication industry.Expanding a cross-border network of involved people into an educational and environmental project.<< Implementation >>As part of our project, we have built many activities such as :Research and formalization of data about responsible communication, then we wrote our methodological guide ;Re-reading et approval of our content by European experts of responsible communication ;eco-conception of the graphical charter of the project and the layout of the guide ;Translation of the content into three languages (French, English and Spanish)We filmed, motion designed then edited the videos ;Subtitles are available in three languages (French, English and Spanish) ;Eco-conception of the e-learning platform ;Integration of all of the content from the e-learning platform ;Translation of the content in three languages (French, English and Spanish) ;We ran a hackathon with students from the communication industry ;Building of an education kit in order to duplicate our trainings in person ;We ran meetings and seminar between partners all along the project in order to validate the different steps of the making and to determine the future goals ;We also ran some public events in order to present or promote the project.<< Results >>The BeeCom project results in the eco-conception of a free e-learning platform where you can find :An online formation about 9 responsible communication subjects ; the subjects are advices, tricks, some practices to adopt, exemples or datas which allow us a better understanding of the responsible communication stakes ;28 videos have been made to present the different key concept in order to introduce people who are deeply involved into a sustainable communication across Europe ;A 292 methodological guide that explains the details of a communication more responsible based on the 9 big subjects ;A toolbox you can rely on to build a sustainable communication, it also allows you to evaluate the repercussions (The Eco-Colors tool which is a PDF document that looks like a swatch-book, it gather all the eco-colors, which means the ones that have an ink coverage below 100%, it allows you to spare ink during the print) ;Finally, if you want to go further you can check the bibliography and the webography, it contains the most prominent sources about every subjects that has been covered.