Više od PR-a: razvoj strategija za borbu protiv greenwashinga i youthwashinga

<< Objectives >>The main idea of the project is to empower partner organizations to recognize negative practices of greenwashing and youthwashing and raise awareness of the importance of ethical business practices, as well as empower young people to critically evaluate future employers. The project will help partner organizations and their collaborating organizations to find ways in which they can better reach generation Z for whom topics of greenwashing and youthwashing are important.<< Implementation >>1.Analysis of youthwashing and greenwashing practices in a double comparative dimension (Germany and Croatia)2.Development of an educational program with the aim of recognizing tokenization in the form of greenwashing and youthwashing,3.Development of internal guidelines for fighting greenwashing and youthwashing 4.Conference on greenwashing and youthwashing with the participation of experts and young people from both countries<< Results >>Publication of the comparative practices of youthwashing and greenwashing in Croatia and GermanyCurriculum for workshops for young people and workshops held on greenwashing and youthwashing Internal guidelines for fighting greenwashing and youthwashingConference report