Marketing 4 Artists

<< Background >>Marketing 4 Artists is addressed to work on issues that undermine the attractiveness of VET and improve the quality assurance in vocational education and training by adapting its educational curricula to reduce the mismatch between formaleducation and labour market needs. A detailed analysis made by the partners in their own countries has revealed that only in Spain and Latvia art students acquire some entrepreneurial concepts, but they are general and linked to business administration, and not supporting their need of marketing skills in the artistic sector. InItaly, Finland, Slovenia and Belgium art students don’t have any lessons that can teach them basic marketing skills. This approach doesn't support recently graduated students in Art in becoming successful entrepreneurs or appealing attractive employees. Even if artists have talent related to their art-skills, this is not supported by an effective self-promotion crucial to draw the attention of clients and talent scouts. This lack is also present in the HEI study-cycles. It's not possible to find art-marketing programs in VET and HEI curricula, if not for some initiative set and taken as an individual educational body. << Objectives >>The project identifies 2 target groups:1) the teachers (direct beneficiaries), who will acquire the necessary marketing knowledge & skills to be able to adopt the Marketing 4 Artists approach, and to teach it at schools; M4A will beforehand level their marketing knowledge on the needs identified.2) the students (indirect beneficiaries).For these target groups, M4A develops a learning module divided into 4 Didactic Units & Didactic Unit 5 for Practical Work.The project creates an additional Didactic Unit 0 addressed only to the teachers, in order to train them with the basic general marketing Knowledge & Skills that they need to acquire for becoming able to teach to students. Didactic Units 1-4 are elaborated as teaching material for art students that teachers can use during their lessons, but they have another use: they are also learning modules for art teachers once they start the training for adopting M4A. The contents of the Didactic Units 1-4 will then be new for the teachers as well. << Implementation >>Activities were carried out according to the ghantt chart presented at the submission. 1Kick off meeting online:Visual identity developementPR1 developement (march-june)1stTPM-Helsinki, Finland (25th of June)PR2 developement2nd TPM Matera, ItalyPR2 testing (online)LTTA for teachers-testing PR2LTTA for students-testing PR23TPMPreparing Multiplier events guidelinePR3 developementMultiplier event implementationTranslating PR2 and PR3DisseminationThe project identifies 2 target groups:1) the teachers (direct beneficiaries), who will acquire the necessary marketing knowledge & skills to be able to adopt the Marketing 4 Artists approach, and to teach it at schools; M4A will beforehand level their marketing knowledge on the needs identified.2) the students (indirect beneficiaries).For these target groups, M4A develops a learning module divided into 4 Didactic Units & Didactic Unit 5 for Practical Work.The project creates an additional Didactic Unit 0 addressed only to the teachers, in order to train them with the basic general marketing Knowledge & Skills that they need to acquire for becoming able to teach to students. Didactic Units 1-4 are elaborated as teaching material for art students that teachers can use during<< Results >>M4A final methodology has been made of the results obtained through the activities carried out in the duration of the project, divided in:PR1: M4A State-Of-Art Transnational Report PR2: M4A Training Content and Evaluation System with 6 units :- Unit 0: Training of the teachers on basic general marketing Knowledge- Unit 1: Analysis and study of the needs and the supply and demand of cultural services;- Unit 2: Identification and activation of external relations with organizations, institutions and various stakeholders;- Unit 3: Design of cultural heritage promotional services; Definition of the marketing plan; Care of the organizational aspects of services and promotional activities; preparation of products for communication and promotion of cultural goods and services;- Unit 4: Monitoring and evaluation of cultural heritage promotion activities;- Unit 5: Exploitation tools, focused on the Challenge Based Learning (as Practical-Work) and the use of ESCO by studentsPR3: M4A Recommendation PolicyThese activities will be carried out by the project partners according to their own potentialities and expertis