SOCIAL MEDIA INFLUENCERS ACADEMY

"<< Background >>From the exploration of new professions, the figure of the influencer emerged as particularly desired by young people. Our in-depth research has highlighted the strengths of this new profession in terms of employment and micro-entrepreneurship, but also serious critical issues related to the improvisation of many influencers both on the strategic level and marketing weaknesses in order to make managerial and entrepreneurial growth choices with the ever-changing needs of social channels.In the current context, it is becoming increasingly clear how the influencer equipped with greater professional awareness has become the protagonist of digital communication, contributing in recent years, particularly during the period of the pandemic and consequent home lockdown, to changes in corporate and social communication strategies. The project has focused everything on digital education, which has become an integral part of new teaching methods at any level, with zero pollution impact, able to reach the youth population even in remote areas: the ""digital native"" generation uses new digital technologies as an integral part of their daily lives.<< Objectives >>This project provided an opportunity for those who are looking for a new profession to acquire the basics to carry out and perfect the activity of influencer. The training offer fully met the demand requested by young people interested in pursuing new professions in compliance with the evolution of the modern labor market by helping to provide specific skills that traditional schooling does not offer in this subject. The training project, designed in this way, ensured that young people received training in line with the needs of the market through training on an eLearning platform with free 24/7 access. The project succeeded in making learners understand the fundamentals necessary for their acting in social channels by subsequently creating an interweaving of the world of work through the active participation of established testimonial influencers who intervened by posting in the HALL OF FAME https://www.academyinfluencers.org/hall-of-fame their experiences as envisaged by the project. The training objectives coincided with the training needs useful to young people who want to enter the influencer profession. This project reduces the consumption of paper because all applications, lessons and everything can be done easily online.<< Implementation >>All activities included in the project have been realised, implemented and made usable for participants, partners and stakeholders via the platform https://www.academyinfluencers.org/ publishing precise information about Erasmus+, the training project, the objectives and rules of admission, the code of conduct, the broad assurance of participation without any form of discrimination. Each admitted learner was sent a welcome email along with access keys to the training areas. The training package consisted in 10 modules containing 30 lessons of 30 minutes for a total of 15 training hours (over 2500 Hits). We created a user chat, STAFF ROOM to share all project materials and questionnaires, created the SOCIAL MEDIA DROPS glossary dedicated to new terminologies, uploaded the training plan with all lessons including handouts that can be consulted and downloaded, performed LEARNING TESTS, delivered 72 certificates to learners who passed at least 80% of the final test, created Excellence Gateway, involved stakeholders and professional categories, successful press campaign and involved social channels receiving very high attention. We made survey to check the quality of the project and services receiving 100% satisfaction.<< Results >>All project objectives were achieved by far exceeding expectations. 72 learners of whom 53 Italians, 13 Greeks, 6 Cypriots participated and completed the training course receiving their certificate of promotion. We continue to receive many applications for our Erasmus project proving that Academy Influencers continues to attract young people from Europe and outside the EU. The Web Portal currently registers over 2300 visitors, our LinkedIn has exceeded 4200 followers, our Instagram has over 1000 followers and our TikTok has over 7000 views. 63 press articles have been published, promotional videos and multimedia posts published on INSTAGRAM, LINKEDIN, TIKTOK have been created. Numerous young people at the end of the training course expressed the desire to participate in other initiatives promoted by ERASMUS + and joined the initiative ""Excellence Gateway"" . Thanks to the Hall of Fame we benefited to an excellent audience thanks to professional influencers with their pool of over 1600000 followers and we opened and received cooperation from youth information centers, eurodesk, universities, municipal youth departments, newspapers."