Creative Agritourism for Entrepreneurs

"By definition Creativity is "" the capacity and attitude of people and companies to form combinations, relationships or restructure elements of their reality, achieving original and relevant products or results. It is having new and useful ideas"". Schnarch Kirberg,(2008)Creativity, therefore, is also called original thinking, creative thinking, inventiveness, constructive imagination or divergent thinking. It is the ability to create, to innovate, to generate new ideas or concepts, or new associations between known ideas and concepts, which usually lead to new conclusions, solve problems and produce original and valuable solutionsThe situation generated by covid-19 will mean the loss of millions of direct jobs in the tourism sector, which is why our project aims to be an alternative to this problem. Small tourism companies must be able to adapt to this new challenge, changing their model to the new needs of the market.It is within these strategic changes that our creatours project is included, born to promote creativity and to be able to make ideas come to life.We find ourselves in a tourist sector in which Agroturist companies have found themselves in a strong crisis affected by covid-19 and the drastic decrease in the number of tourists. The companies in the rural tourism sector are characterised by a lower level of occupation than the rest and on the other hand there is an atomisation of this type of tourism, which is delocalised from the large urban centres.This make access is more complicated in a situation such as the present one, in which freedom of movement is sometimes interruptedIt is within this framework that, through creativity and creative ideas, we intend to break through these difficulties and make companies competitiveAccording to the European Strategy 2014-2020 (Article 5 of the ERDF regulation10) ""Tourism plays a key role in the development of many European regions, in particular the less developed regions, due to its considerable spill-over and job creation potential""The priorities of this document include; the promotion of activities who are contributing to research and innovation, e-culture, enhancing the growth and competitiveness of SMEs, development of natural and cultural heritage, promoting employment through development of endogenous potential. In this context is where our project is framedThere are differences in the level of development of rural tourism between countries, a fact which we can use to generate demonstration effects through exchange of experiences, good practicesMany projects are working with entrepreneurs , supporting the maturation of ideas, but rarely to work on stimulating the idea Creatours project will focus on the creating process of ideas, using creativity techniquesThe ""Creatiours"" will boost the entrepreneurial spirit, generating and creating creative synergies, which will make the agro-tourism sector more competitive and encourage the development of high quality relevant skills and competences. ""Creatours"" focuses on the creating process of ideas, using analysis of trends and entrepreneurs experiences in tourism sector, adapting the methodology to agritourism for entrepreneurs.The Green Paper. Entrepreneurship in Europe (Brussels, 21.1.2003.COM(2003)27final) and the Action Plan:The European agenda for Entrepreneurship,11.02.2004, pose the need to work on entrepreneurship. Additionally According to the European Strategy 2014-2020 (Art5 of the ERDF regulation10) ""Tourism plays a key role in the development of many European regions, in particular the less developed regions, due to its considerable spill-over and job creation potential"" In this context is where our project is framedThe Green Paper explained why entrepreneurship is important, the first reason is that the Entrepreneurship contributes to job creation and growth. It is increasingly new and small firms, rather than large ones, that are the major providers of new jobsCountries exhibiting a greater increase in entrepreneurship rates tended to exhibit greater subsequent decreases in unemployment rates.The Green Paper included the definition the entrepreneurship as exploitation of creativity or innovation, inter aliaEntrepreneurship is first and foremost a mindset. It covers an individual’s motivation and capacity, independently or within an organization, to identify an opportunity and to pursue it in order to produce new value or economic successIt takes creativity or innovation to enter and compete in an existing market, to change or even to create a new market. To turn a business idea into success requires the ability to blend ""creativity or innovation"" with sound management and to adapt a business to optimize its development during all phases of its lifecycle.The main objective of our project is to provide an effective tool that enhances the creativity of the individual, making it capable of finding solutions to a situation as complex as the one that currently exist(Covid-19)"