E-ticaret Ekosisteminde Gençlik

"<< Background >>The project was initiated due to the increasing global adoption of digital tools, the shift of commerce to e-commerce, the widespread use of digital tools following the COVID-19 pandemic, the advantages of digital transformation for young people, their proficiency in using digital tools, the opportunities e-commerce offers to young entrepreneurs, and the goal of enhancing the trade activities of the project partners' members. Every activity carried out within the project had an international impact and aligned with the global initiatives of the partner institutions. An international commercial website was established through the e-commerce platform, promoting the products of the project partners' members. A book was published to provide young people with a comprehensive resource on entrepreneurship. A film was produced to connect young people's ideas with investors. Through workshops, training sessions, and the book, young people were encouraged to engage in e-commerce. Transnational meetings brought businesspeople together, facilitating research on companies and e-commerce markets in different countries. Finally, all activities were presented to the media through a gala event.<< Objectives >>The project aimed to create economic benefits by addressing the employment challenges faced by young people. Through education, books, and film, young individuals were encouraged to engage in e-commerce. The initiative sought to provide information on key topics such as starting an e-commerce business with minimal capital, leveraging digital tools and social media for commercial purposes, available opportunities, and government incentives. Transnational meetings were held to compare the e-commerce landscape of different countries and identify suitable products for cross-border trade. Activities involving young participants facilitated interactions with experienced tradespeople, business professionals, trainers, academics, and representatives of relevant public institutions. This exchange allowed young people to ask questions, voice their concerns, and gain valuable insights. The project's outcomes were presented to the public through a gala event, highlighting the economic contributions of young people in e-commerce and emphasizing the importance of entrepreneurship. As a result of these efforts, various opportunities were created to support young individuals in achieving success in e-commerce.<< Implementation >>1st Transnational Project Meeting – North Macedonia / TPM 1The first transnational project meeting was held in North Macedonia, hosted by the Yunus Emre Institute’s Skopje branch. During the two-day event, project meetings were conducted, the project poster and logo were finalized, and institutions were introduced to each other. Additionally, presentations were given on the current state of e-commerce and general trade information, and visits were made to public and private institutions related to trade and the media. Participants from the Kosovo partner attended the meeting by car. More details: https://www.ecommerceproject.org/macedoniatpm12nd Transnational Project Meeting – Kosovo / TPM 2The second transnational project meeting was held in Kosovo, hosted by the ‘Esnaf’ Businessmen and Tradesmen Association. Over two days, discussions included project meetings, planning for future activities, the announcement of the entrepreneurship ideas competition, consultations on the e-commerce platform, visits to public and private institutions related to trade and media, and an examination of an exemplary e-commerce company. Participants from the North Macedonia partner attended the meeting by car. More details: https://www.ecommerceproject.org/kosovotpm2E-Commerce Platform / Intellectual Output 1A B2B marketplace was designed as part of the project. The platform is open to companies worldwide, primarily including members of the partner countries and institutions. There are no membership or commission fees. The website address is: https://collectivebazaar.netShort Film Production / Intellectual Output 2This activity was planned as a promotional film featuring the ideas of the winners of the ""Entrepreneurship Ideas"" competition. Due to low participation in the competition, a promotional film was instead produced showcasing innovative ideas from students at Ostim Technical University. The goal was to connect students' ideas with investors. In the film, eight individuals presented their ideas, and three winners were selected through voting to receive awards at the gala. More details: https://www.ecommerceproject.org/entrepreneurialfilm Watch on YouTube: https://www.youtube.com/watch?v=9ELSmsmpoPwEntrepreneurship Handbook / Intellectual Output 3This book was prepared under the editorship of Dr. Doğuş YÜKSEL and Lecturer Bahattin Gökhan TOPAL from Ostim Technical University. It was designed for young people looking to start a business, transition their operations to digital platforms, and expand their e-commerce ventures. The digital version of the book can be downloaded for free from the websites of the project partner institutions. Download the book: https://www.ecommerceproject.org/entrepreneurshipbookE-Commerce Training Camp / E-Commerce Training LTT 1A one-week training camp for young people was organized by ESDER in Ankara, Turkey. A total of 25 young participants—15 from Turkey and 10 from abroad—received an intensive 10-lesson training from e-commerce experts. In addition to the training, cultural and sports activities were included. Participants were awarded Youthpass certificates. An online entrepreneurship training session was also conducted one day before the in-person training to introduce participants to the program. More details: https://www.ecommerceproject.org/ecommerceeducationcampWorkshop / Multiplier Event 1Senior students from Ulus Vocational and Technical Anatolian High School worked on four e-commerce topics and presented their prepared texts. The workshop was held at Crowne Plaza Hotel and started with opening speeches, followed by presentations of the prepared statements. The event concluded with a plaque of appreciation ceremony and a closing meal. The workshop text is available in both Turkish and English for download on the project website. More details: https://www.ecommerceproject.org/workshop Watch on YouTube: https://www.youtube.com/watch?v=e6YMNWXOuvs&list=PLOas_Qk9iAjDhiGdacyqIMmkgZ-r7YW9gGala and Summit Program / Multiplier Events 2-3The final gala program was held at the Hilton Garden Inn in Ankara. The event featured the presentation of the e-commerce platform, the entrepreneurship book, and the promotional film of entrepreneurship ideas. Awards for the entrepreneurship ideas competition were presented. E-commerce companies had exhibition stands in the foyer area. The event was live-streamed on YouTube, where the project’s promotional film was shown, and speeches were delivered by representatives of the project partner institutions and the Deputy Minister of Trade. More details: https://www.ecommerceproject.org/e-commerce-project-gala Watch the gala: https://youtu.be/f2u_bGUSYwE More videos: https://www.youtube.com/watch?v=R3VzhlGiYHc&list=PLOas_Qk9iAjDhiGdacyqIMmkgZ-r7YW9g&index=3Project Social Media Accounts Twitter/X: https://x.com/eticaretproje Facebook: https://www.facebook.com/eticaretekosistemindegenclik/ Instagram: https://www.instagram.com/eticaretproje/ YouTube Playlist: https://www.youtube.com/playlist?list=PLOas_Qk9iAjDhiGdacyqIMmkgZ-r7YW9g<< Results >>Concrete Outputs of the Project;E-Commerce Platform:This website facilitated commercial communication among members of the project’s partner institutions. Companies showcased their products in a digital fair format. Discussions held during transnational meetings were transformed into a structured and tangible information pool. Institutional collaborations were established during the meetings, and through the platform, companies displayed their products and services while connecting with businesses that met their needs. Since these businesses were members of the project’s partner institutions, they had a higher level of reliability. The platform was developed in English, giving it an international dimension for future use. After the project ends, this website will continue to provide significant contributions in a sustainable manner.Entrepreneurship Ideas Promotional Film:Through the organized competition, young people's ideas were explored, and the best ones were recorded in a film. Produced by a professional team, the film allowed young entrepreneurs to present their ideas to the world. A total of eight ideas were introduced in the film, which was prepared with English subtitles. The film was uploaded to the YouTube video platform and is also available on the project website. For young people who struggle to pitch their ideas to investors, the recorded sessions provided an opportunity to articulate their thoughts fluently. Considering the modern audience’s decreasing attention span and reduced focus on in-person interactions, the film was designed to effectively convey ideas to potential stakeholders.Entrepreneurship Handbook:The full title of the book is ""Entrepreneurship Handbook in the Scope of E-Commerce, Social Media, and Digital Marketing."" It was designed to provide young people with essential knowledge for starting a business, preparing for entrepreneurship, and developing their ventures. Written by expert academics, the book covers various topics related to e-commerce and entrepreneurship. Since young people are highly engaged with social media, the book also teaches how to use these platforms for commercial purposes. With an English version available, the handbook became a global resource for young entrepreneurs. Its summarized version ensures an engaging reading experience. As a reference guide, the book was designed to serve as a roadmap for aspiring entrepreneurs.Certificates Awarded to Participants:The certificates given to young participants served as a motivation tool. These certificates formalized the training programs and outlined their content. They are also among the required documents for obtaining business incentives, offering young entrepreneurs new opportunities.Workshop Report:The report produced as a result of the workshop is among the project's concrete outputs. This document contains texts prepared by students on four workshop topics. The report was published in both English and Turkish as a PDF file and is accessible to everyone on the project website.Recorded Workshop and Gala Activities:The workshop and gala activities were recorded as videos. These recordings are publicly available online for interested audiences to benefit from."