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Pixel -NFTs for Cultural and Creative Industries
FunderEuropean Commission
Funder Contribution €60,000.00
Funded underERASMUS+ | Partnerships for cooperation and exchanges of practices | Small-scale partnerships in vocational education and training
Project code2023-1-IT01-KA210-VET-000157208
Open Access mandatePublications: NoResearch data: No
Identifiers
Description
<< Background >>In 2020, the Cultural and Creative Industries (CCIs) contributed 4.4% to the EU's GDP, with revenues of €643 billion and an added value of €253 billion, employing over 7.6 million people, more than the telecommunications sector (EC, 2023). However, the pandemic significantly impacted the sector, with a 30% drop in turnover (almost €200 billion) between 2019 and 2020 (EY, 2021). To recover, CCIs must embrace digital transformation and reach global audiences (OECD, The Culture Fix, 2022; EC, European Media and Audiovisual Action Plan, 2021). Blockchain technology, in particular, offers a valuable opportunity to strengthen CCIs by improving innovation, business growth, intellectual property protection, and fairer remuneration for artists (EU Parliament, 2019).Despite the growing digital transformation, there is a significant skills gap in the sector, particularly in digital skills, which hinders CCIs' ability to fully embrace digital technologies (OECD, The Culture Fix, 2022). The project wanted to address this gap to ensure the sector’s sustainable growth and global competitiveness.<< Objectives >>The main project objective was to innovate the Cultural and Creative Industries (CCIs) in partner countries, supporting business creation, innovation and growth by taking advantage of blockchain technology and in particular NFTs (Non- Fungible Tokens).To do this, the project aimed to achieve the following concrete objectives: - To improve knowledge, skills and competencies of workers in Cultural and Creative Industries (CCIs) on how to properly access, use and integrate NFTs in their work.- To improve awareness of workers in Cultural and Creative Industries (CCIs) on the potential of blockchain and NFTs for improving the resilience and opportunities of the Culture and Creative Sectors<< Implementation >>The following activities have been carried out: 1. Production of the Pixel Toolkit 2. Organisation of Pixel Workshops to be attended online by 15 workers and company managers in CCIs3. Organisations of Pixel Launch Conference with at least 20 participants in each partner country. All the project activities aimed at supporting CCIs in properly accessing, using and integrating NFTs in their work.<< Results >>The project produced the following results:- The Pixel Toolkit consisted of supporting materials and tools to help CCIs properly access and use NFTs.- The Pixel Workshops were online training activities aimed at supporting CCIs in exploiting the potential of NFTs in the Culture and Creative sectors.- The Pixel Launch Conference was a face-to-face event in each partner country to promote the project results and raise awareness about the benefits and risks of using NFTs in CCIs.
Partners (3)
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<< Background >>In 2020, the Cultural and Creative Industries (CCIs) contributed 4.4% to the EU's GDP, with revenues of €643 billion and an added value of €253 billion, employing over 7.6 million people, more than the telecommunications sector (EC, 2023). However, the pandemic significantly impacted the sector, with a 30% drop in turnover (almost €200 billion) between 2019 and 2020 (EY, 2021). To recover, CCIs must embrace digital transformation and reach global audiences (OECD, The Culture Fix, 2022; EC, European Media and Audiovisual Action Plan, 2021). Blockchain technology, in particular, offers a valuable opportunity to strengthen CCIs by improving innovation, business growth, intellectual property protection, and fairer remuneration for artists (EU Parliament, 2019).Despite the growing digital transformation, there is a significant skills gap in the sector, particularly in digital skills, which hinders CCIs' ability to fully embrace digital technologies (OECD, The Culture Fix, 2022). The project wanted to address this gap to ensure the sector’s sustainable growth and global competitiveness.<< Objectives >>The main project objective was to innovate the Cultural and Creative Industries (CCIs) in partner countries, supporting business creation, innovation and growth by taking advantage of blockchain technology and in particular NFTs (Non- Fungible Tokens).To do this, the project aimed to achieve the following concrete objectives: - To improve knowledge, skills and competencies of workers in Cultural and Creative Industries (CCIs) on how to properly access, use and integrate NFTs in their work.- To improve awareness of workers in Cultural and Creative Industries (CCIs) on the potential of blockchain and NFTs for improving the resilience and opportunities of the Culture and Creative Sectors<< Implementation >>The following activities have been carried out: 1. Production of the Pixel Toolkit 2. Organisation of Pixel Workshops to be attended online by 15 workers and company managers in CCIs3. Organisations of Pixel Launch Conference with at least 20 participants in each partner country. All the project activities aimed at supporting CCIs in properly accessing, using and integrating NFTs in their work.<< Results >>The project produced the following results:- The Pixel Toolkit consisted of supporting materials and tools to help CCIs properly access and use NFTs.- The Pixel Workshops were online training activities aimed at supporting CCIs in exploiting the potential of NFTs in the Culture and Creative sectors.- The Pixel Launch Conference was a face-to-face event in each partner country to promote the project results and raise awareness about the benefits and risks of using NFTs in CCIs.
