BERatung zur Gründung für AUfstrebende Frauen

"<< Background >>- A significant increase in self-employment has been observed in many European countries. Particularly noteworthy is the increase in solo self-employment, i.e. people who do not employ any other workers. This development is closely linked to the growing trend of female self-employment.- Women who venture into self-employment often face particular challenges. These include structural barriers such as more difficult access to start-up capital, investment opportunities or loans. In addition, women are often subject to prejudice, especially in industry-specific areas such as the IT or technology sector. These factors negatively affect the perception and evaluation of their competences and skills.- Many women are still confronted with traditional and stereotypical gender roles. These social structures and expectations can make self-employment more difficult. Women are more likely to set up their businesses in low-paid sectors, which is often associated with high investment costs. - Female self-employed people are often affected by precarious income situations.<< Objectives >>The main objective of the project was to promote socially and economically sustainable business start-ups by women.The sub-goals were defined as follows:- Increasing the number of female self-employed persons and supporting women on their path to self-employment.- Overcoming gender-specific barriers that put women at a disadvantage when starting a business.- Supporting the creation of sustainable businesses that are both socially and economically viable.- Strengthening the individual potential and skills of women to successfully fulfil their role as entrepreneurs.- Contributing to greater equality in the world of work by supporting women in setting up businesses.- Creating and promoting networks that support women in setting up and running their businesses.- Avoiding precarious income situations and promoting stable, economically viable self-employment.- Supporting women in balancing their professional and private commitments.- Contributing to social and economic development by promoting women as entrepreneurs.<< Implementation >>The project ""BERGAUF - Counselling on Starting a Business for Aspiring Women"" comprised a variety of specific activities aimed at supporting women on their path to self-employment. These activities were carefully planned and tailored to the needs of the target group in order to effectively achieve the project objectives. The following summary provides a detailed overview of the project's most important activities:1. development of a digital counselling tool in the form of a chat bot for self-reflection and decision-making2. curating access to counselling and mentoring with guidance on individual counselling services and mentoring programmes3. conception & creation of information and training materials to support female founders or counsellors4. preparation of country reports (AT/FL) to analyse data on female self-employment5. public relations work & campaigns to raise awareness of the challenges6. initiation of possible cooperation with key partners & institutions7. guidance on offers for financial support & funding programmes8. continuous evaluation of project activities & obtaining feedback<< Results >>Our project ""BERGAUF - Counselling on Starting a Business for Aspiring Women"" has achieved a number of concrete results* through various activities and measures. These results can be divided into several categories:1. development and implementation of a digital counselling tool- Output: Script / customer journey / concept book / digital chat bot for self-reflection and decision-making.2. creation of information and training materials- Output: Paper-based questionnaire / Exercise material on starting a business for women / Creation of a blog with further sources of knowledge 3. realisation of research and analysis activities- Output: Country reports on data on female self-employment in Austria & Liechtenstein4. public relations work & realisation of multiplier event- Output: Print & online reports / project presentations / social media posts / project homepage5. evaluation and continuous improvement- Output: Analysis of evaluation forms in the team & with external stakeholders / organisation of regular working meetings with partners6. project management- Output: Partner contracts / coordination & documentation of work meetings / interim & final report(* see also documents in the ""SecureSafe"" cloud)"