Green Entrepreneurship

<< Background >>The main motivation of partners to apply for this project was their need to exchange and foster their experience in the field of supporting women on the labour market, specifically in the field of supporting women in green entrepreneurship and its efficient promotion by using online marketing tools.All the partners have been working with women on a long-term basis, and are aware of the benefits of entrepreneurship for the society as well as for women’s success on the labour market and their well-being (bringing them flexibility while possibly diminishing gender pay gap). At the same time they are aware of the importance of supporting environmentally-friendly actions going well in hand with the EU Green Deal and with the trend of customers' shopping behaviour. Thanks to combining specific knowledge and skills of participating organisations a range of needs related to women's empowerment, economic development, environmental sustainability, and digitalisation was addressed by means of development of innovative training, networking, and good-practice sharing across countries.Thanks to international cooperation, partners could upgrade their existing training offers and share experiences, knowledge, and resources internationally.<< Objectives >>The project aimed to share partners' experience in the field of supporting women's competences for the labour market; specifically in the field of establishment and running sustainable businesses, and in using modern IT tools for marketing purposes. On the basis of combining partners' knowledge, a hybrid (online/offline) training course should have been developed and piloted with 30 women from 3 partners' countries in total.The training course should have supported women's entrepreneurship and its promotion using online tools while bearing in mind green issues going hand in hand with EU Green Deal and with increasing customers’ demand for green products.An international social-media based group for sharing experience and/or products, tips and tricks, homework outcomes and successful stories among the project participants and the project promoters should have been established. 12 best practice examples - i.e. role-models in form of blog-based interviews should have been published and compiled to an e-Book with the aim to increase women's motivation to establish and run green businesses. All of the project's objectives were fully fulfilled - see below.<< Implementation >>Three main Activities (work-packages) were implemented:ACTIVITY 1: Training course creation01.I Proposal of the possible topics of the training modules01.II Analysis of ACTUAL needs of potential participants01.IIICreation/design of common training course guidelinesKick-off face-to-face (F2F) international meeting in Czech Republic01.IVAnalysis of existing information resources01.V Development of the course content.01.VIRevision of the modulesInternational F2F Meeting in Slovakia 01.VII Translation of the course to the national languages01.VIII Project and financial managementACTIVITY 2 - Piloting of the course and networking02.I Planning the training timetable02.II Recruitment/selection of participants02.IIIEstablishment of a social-media based network02.IVPiloting of the training course02.V Feedback collection and analysisInternational F2F meeting in Spain02.VI Final adjustments of the course02.VII Project and financial managementACTIVITY 3 - Best practice examples exchange, dissemination and exploitation of the outcomes3.A E-Book creation3.B Dissemination of project realisation and its outcomes3.C Project quality evaluation3.D Project and financial management<< Results >>he project has produced following outcomes: Training course for female entrepreneurs consisting of 9 training modules in EN + in partners’ languages available at https://www.greenwomen.eu/ covering 9 topics identified by preceding Actual Needs Analysis.The course was piloted with 55 successful participants while the estimation in the project application was 30.Notice: CZ and SK versions were not translated between themselves as it was agreed with the participants that they can easily understand both languages.Facebook group with 53 participants (expected 15 participants).12 inspiring interviews with entrepreneurs published on the project website + facebook group and partners’ social networks + compiled into the eBook. Certification ceremonies in CZ and ES (additional events not planned in the project application). Internal outputs:Actual Needs Analysis + its outcomesList of information sourcesCommon course guidelinesList of dissemination activitiesQuality Evaluation Grids - midterm and finalDocumentation of the project online and F2F meetings (agendas, minutes, list of participants/printscreens, certificates, evaluation).These documents can be found in the shared drive - see a link in the attachment to this report.