Sustainable travellers – a guide to environmental, touristic sustainability

<< Background >>The partners applied for this project to exchange information, develop sustainable practices which helped them create new products and services to help fight climate change and become sustainable and green. Moreover, the use of digital tools such as the game app helps promote their competitive advantage and life long learning of their staff. The needs addressed are the lack of specific training resources and products that can be used by staff, adult trainers and SMEs and that meet market standards. Indeed, having implemented the project for the last 24 months, all the above were validated as research, input from target audiences as well as tourists and tourism stakeholders, confirmed that the tourism sector, in its entirety, needs to adopt easy, practical and valid green and sustainable solutions. Thus, the resources created by STAR are hands-on and directly implementable by our target groups to yield impact, sustainability and transferability. The STAR partners were in need of relevant educational resources and ones that depict the imminent need development and use. Another final need is results needed that are of a lasting nature i.e. can be repeatedly used long-term without losing their value such as the ones developed in STAR<< Objectives >>All partners designed and developed specific educational resources for our types of organisations and services offered: Training providers, tourism associations, tourism SMEs and adult trainers. Also, through the project, the partners gained access to tourism stakeholders, educational experts and sustainability experts as well as gained expertise to modify and upgrade services and products for their respective target clientele. Furthermore, the partners created a practical to use handbook based on the business canvas to allow users to create an individualised approach to design tourism services. In addition, a game app was created for our clients and trainees to work with the end users i.e. the tourists, but also, to organise networking events to increase our collaborative network. The STAR project caters for the four organisations / partners' needs and enabled the generation of long term impact since all our staff were trained on the activities and products designed, in the new educational and tourism products that were developed and directly used by partners (and target groups) and also, while in parallel allow for our competitive advantage to grow. The partners will further enhance the STAR results by submitting a KA2 project.<< Implementation >>The following activities have been implemented:- kick off meeting in Iceland in April 22. All partners except for the Spanish who participated online.- 1 Handbook and guide for the sustainability canvas (printed)- 8 workshops, 2 in each country. It was interesting to reach different target audiences for example in Greece one workshop was organised with TBEX participants (Tourism digital international influencers).- 1 interim internal evaluation questionnaire and analysis.- 1 final evaluation report by partners including sustainability and exploitation actions reported.- 2 meeting evaluations (Google forms) and respective reporting in online meetings- 1 project website and 1 FB page. 6 Facebook campaigns were organised by the partners reaching more than 10000 people across Europe.- Various, wide dissemination activities to reach diverse target groups. - 1 Game app design has been completed in all partner languages and uploaded on the Google play / Apple store.- 1 ad in the Tourism Guide of Greece 2023 (printed in March / April 23)- 1 generic tour designed, implemented and developed.- 1 state of the art report designed and published in print.- 1 partner meeting in Athens, Greece where all partners participated.<< Results >>Concrete STAR results and outputs: - 1 Handbook guide and canvas template with resources in EN, IS, RO, ES and EL (PDF/Flipbook on FB and project website)- 8 workshops (signature list, pictures, report)- 1 Kick off and 1 final meeting (agendas, meeting minutes, pictures)- Dissemination materials (bags, T-shirts, printed handbook and state of the art report)- 6 Facebook campaigns- 1 roll up banner,- 1 leaflet- 1 website: http://sustainabletravelers.eu/ and 1 Facebook Page: https://www.facebook.com/StarSustainableTravellers.- 1 interim and 1 final internal evaluation questionnaires on project activities, management and organisation, exploitation and sustainability of results by partners.- Networking activities and linking stakeholders to project results i.e. TBEX participants, Councils with state of the art report, etc.- 1 multilingual game app available for download from google store and the apple store.- 1 generic tour to be used as template and guideline.- 1 state of the art report with executive summary translated.- Brainstorming activity for a follow-up KA2 project for 2024.- 2 project newsletters and various videos for dissemination purposes - online on Facebook- ad in Tourist Guide of Greece 2023- 1 webinar