Creative digital transformation: Adapting local cultural, touristic and educational activities to a new virtual paradigma by creatively digitalising community offers

The COVID-19 pandemic has revealed that many sectors are not prepared for the current digital area, meaning that not all their processes, activities or events can be adapted to a virtual format. Although digital technologies have been introduced to our societies at a gradual and slow pace, many do not seem to have been adapting to them at a similar pace, and the sudden stop of offline and face-to-face life has caught them by surprise. It is not only at a personal level that this has had huge implications (communicating with others, leisure activities…) but also at a professional level. Workers and staff did not have access to digitalised materials and tools as the situation required, nor the managers, directors and decisions makers of organisations, entities or SMEs were able to lead the transformation and iterative and innovative processes needed to adopt a more online format. What has also been manifested by the COVID-19 is that not only those sectors declared as “essential” (food, health, energy…) are actually “essential”: over the last months, our society has realised how important is culture for our personal well-being and for the society as a whole. Creative Industries have been able to connect people with themselves and with each other and have been able to keep people motivated, inspired and willing to transform their new realities. On the other hand, digitalising something can be seen as a straightforward process once you have the knowledge and skills required, however, having the creativity and inspiration to make such digitalised process, activity or experience as attractive as the original one is the biggest challenge most are facing. In a world where we are all fighting for a place in the market, only the most creative and innovative ones will achieve their goals. Thus, the project aims to reinforce adults’ professional competences and skills in all aspects related to creativity, to accelerate the transformation of their professional activities, to inspire them to do it creatively and to help them manage and disseminate them in a successful and effective way. The project expects that said professionals will learn to explore and experiment with new, original and creative tools and strategies to create attractive, motivating and encouraging offers in their sectors and adapt to the current labour market. In this way, the project will foster and provide grounds for highly professional national and cross-border cooperation in the field of professional competences of staff workers in these sectors and long-life learning.The Creative Digital Transformation project will accelerate digital transformation of entities, SMEs and organisations in the target sectors (creative industries, culture and tourism, and education) via creative and innovative solutions, by strengthening their workers’ competences, and by reinforcing the cooperation and networking within them. Target Groups: the project will target directly one of the sectors that, due to its already existing difficulty to find their place in the economy and labour market, had been hardly affected sectors of the society: workers active in those fields that have not been declared essential, namely: Direct target groups: -Professionals: educators, touristic and cultural workers and professionals from Creative Industries -Managers: directors and representatives of the educational, cultural/touristic sectors and Creative Industries. Indirect target groups: stakeholders, namely, third parties that will benefit from the main project results indirectly; local authorities and decision-makers; actors of the CIs, etc. Objectives: •Boost digital transformation of cultural, educational and touristic activities currently organised at a local level; •Develop new tools and resources that enhance and accelerate the acquisition of professional skills of adult learners•Raise awareness about the importance of art, culture and education in the development of resilience and creativity •Reinforce creative skills and competences of workers in the educational, cultural and creative sectors to create, manage and disseminate goods, activities and events•Create synergies and networking chains among local actors in the field of education, culture and tourism by establishing new collaboration models via virtual meansThere will be three Intellectual Outputs developed with the aim of reaching project objectives: 1. Visual Virtual Map of European Good Practices of creative strategies to digitally/virtually transform activities at a local level 2. Development of two online courses “Digitalisation of materials and events”, one for educators and cultural/touristic staff and one for managers and representatives. 3. Cycle of webinars: training webinars on creative process planning.