Despite the benefits enshrined in embracing (i) ethical and (ii) quality issues with respect to accelerating transformation, competitiveness and sustainability of a vibrant food security program (Netherlands Embassy in Uganda MASP 2014- 2017, pg. 8) and a vibrant food game (Lucas Simons, 2014), there is a considerable lack of attention to these two issues in agribusiness value chains in Uganda. This henceforth raises a question: How can we have a better business climate that fosters a permanent or positive gradual change in practice & attitude towards agribusiness ethical behavior and quality standards in food security initiatives? The complex nature of this question can best be answered with an approach of multi-stakeholder engagement of various agri-business players. So this research project (AGRI-QUEST) will utilize engagement processes that include capacity building of farmers/Value chain players, wide consultations and stakeholder engagement so as to ensure buy-in, uptake of research outcomes plus knowledge exchange.
