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Ongoing (M39)
GUIDE-BEST (Antarctica): Growing Understanding of Individual Drivers of Expectations and Behaviours to Enhance Sustainable Tourism in Antarctic
FunderNetherlands Organisation for Scientific Research (NWO)
Duration01 Aug 2023 - 31 Dec 9999
Project codeNWA.1435.20.003
Open Access mandatePublications: NoResearch data: No
Identifiers
Project timeline0%
Description
Many tour operators claim that tourists after a visit to Antarctica become ambassadors. However, what this ambassadorship means is not well understood. In this project we will study the meaning of the Antarctic Ambassadorship and which factors have an influence on it. The following factors will be examined: the role of guides, group size, cultural values and the kind of activities tourist do. We expect to use this knowledge to develop tools that can support pro-environmental behaviour.
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Many tour operators claim that tourists after a visit to Antarctica become ambassadors. However, what this ambassadorship means is not well understood. In this project we will study the meaning of the Antarctic Ambassadorship and which factors have an influence on it. The following factors will be examined: the role of guides, group size, cultural values and the kind of activities tourist do. We expect to use this knowledge to develop tools that can support pro-environmental behaviour.
