How can inclusive business strategies contribute to inclusive development in Sub-Saharan Africa?

Dutch firms investing in Africa are increasingly searching for more inclusive business models. By doing this, they can create a positive relationship with inclusive growth/development of a country. It is suggested that an important precondition for this link to materialize is through elaborate partnerships with non-market actors like NGOs and (local) governments. In the development policy discourse this trend refers to the introduction of public-private-partnerships (PPPs) as a means to more effectively enhance sustainable development. The way these partnerships can be effectively integrated in actual business models and thus help create a positive relationship between business strategies and inclusive growth at the national level, however, is not yet systematically researched nor practically grasped. This project, explores (1) the characteristics of inclusive business models and (2) the critical success factors for effectively implementing this strategy through PPPs for a sample of frontrunner Dutch companies and NGOs in five different East-African countries.