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Niets Nieuws - Onderzoek naar verlies, gedragsverandering en nieuwe waarden in de transitie naar minder kledingconsumptie
FunderNetherlands Organisation for Scientific Research (NWO)
DurationFrom 01 Aug 2026
Funded underKIN Kennis in Actie Economische transitie: de kosten en baten van (n)iets doen 2026
Project codeKIN.KINA.ET.26.026
Identifiers
Description
Reducing consumption is the most impactful yet least explored strategy in economic transition. A crucial question therefore remains: what does it mean to let go of consumption, and what loss comes with it? In this project, 100 participants stop buying new clothes for six months. Art, community and science come together in an experiment where loss, behavioural change and new values take centre stage. Insights feed directly into De Kast van de Stad: a permanent urban facility where sharing and reuse become the norm as a scalable alternative to the current consumption model, developed with provincial and regional partners.
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Reducing consumption is the most impactful yet least explored strategy in economic transition. A crucial question therefore remains: what does it mean to let go of consumption, and what loss comes with it? In this project, 100 participants stop buying new clothes for six months. Art, community and science come together in an experiment where loss, behavioural change and new values take centre stage. Insights feed directly into De Kast van de Stad: a permanent urban facility where sharing and reuse become the norm as a scalable alternative to the current consumption model, developed with provincial and regional partners.
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